‘My grandma had the same dog’ – Camera-based & Visual Feedback in human-centered Design Processes

Workshop
Johanna Barnbeck, University of Amsterdam, The Netherlands

This half-day workshop provides an overview of camera-based methodology for visual feedback in human-centered design processes and lets the participants test one of the methods in order to learn how to use the insight in their museum settings.

As a powerful tool i.e. a topic-free User Camera Study gives the visitors the opportunity to visually express themselves additionally to the oral interview, and highlight aspects in a more direct way. The use of digital devices are shown from a point-of-view perspective rather than based on their narratives or observations by the observer.

The Augmenting Masterpieces project at the Rijksmuseum Amsterdam highlights how visual feedback methodology makes it possible to bring out various social dimensions of a museum visit from a visitor’s perspective, independently of their cultural capital. Insights were taken as the basis for developing an interface that allows the visitors to relax and be distracted from their a feeling of socially layered awkwardness.
In the broader context of visitor photography we will address how to assess whether a technology is the right one for your museum. How to start out with a visual feedback loop and setting up a strategy for digital interfaces in your museum.

Bibliography:
‘Augmenting Masterpieces’ explores visitors’ experiences and the social dimensions of a visit to the Rijksmuseum. It translates the findings into an interface which lets the visitor interact with both the physical and the digital collection. Through embedded and artistic research methods the project reduces the gap between academic research and creative production. Its results manifest in a prototype, academic articles and this multi-medial presentation. See also enclosed link for a full-length case study www.augmentingmasterpieces.nl Articles about the project Mitroff Silver, Dana “Using design thinking to connect the physical and digital at the Rijksmuseum”, 25.09.2014, http://designthinkingformuseums.net/2014/09/25/design-thinking-at-rijksmuseum Langen, Floris; van der Wal, Roel “Research at the Rijksmuseum”, 20.05.2014 https://www.uncinc.nl/en/news/research-at-the-rijksmuseum References Hermes, Joke “Audience Studies 2.0. On the theory, politics and method of qualitative audience research.” In: Interactions: Studies in Communication & Culture, Volume 1, Number 1, 1 September 2009, pp. 111-127(17). Kirchberg, Volker (2009) Innovative Besucher- und Museumsforschung: Hintergrundbericht, http://www.kulturmanagement.net/beitraege/prm/39/v__d/ni__879/index.html Kossman, Herman, and Mark de Jong. Engaging Spaces: Exhibition DesignExplored. Amsterdam: Frame, 2010. Print. Museum Informatics: People, Information, and Technology in Museums. Ed. Paul F. Marty, and Katherine Burton Burton Jones. New York: Routledge, 2009. Print. Park, Ki-Woong, et al. “Towards Interactive Museum: Mapping Cultural Contexts to Historical Objects.” Relation 10.1.142 (2009): 5630. Print. Rowea, Anthony “Digital Creativity – Designing for engagement in mixed reality experiences that combine projection mapping and camera- based interaction.” http://www.tandfonline.com/toc/ndcr20/current#.UZOLYCvOSjw Simon, Nina. The Participatory Museum. Santa Cruz, CA: Museum 2.0, 2010.Print. Smeets, Ionica & Schraffenberger Hanna “OK, Glass?”, In: AR[t] – Augmented Reality, Art and Technology, 04 nov 2013, p. 42-48. http://issuu.com/arlab/docs/art4_issuu Schraffenberger, Hanna & E. van der Heide “Interaction Models for Audience-Artwork Interaction: Current State and Future Directions.” In: Arts and Technology, Second International Conference, ArtsIT 2011, Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (LNICST), 2011. Tröndle, Martin (2011): The Entanglement of Arts and Sciences: On the Transaction Costs of Transdisciplinary Research Settings. In: Journalfor Artistic Research. Issue 1. Tröndle, Martin / Greenwood, Steven / Kirchberg, Volker / Tschacher, Wolfgang: An Integrative and Comprehensive Methodology for Studying Aesthetic Experience in the Field: Merging Movement Tracking, Physiology and Psychological Data. Environment and Behavior. 2012. doi:10.1177/0013916512453839 Tschacher, Wolfgang (2012). Physiological correlates of aesthetic perception in a museum, In: Journal of Psychology of Aesthetics, Creativity, and the Arts, 6, 96-103. doi: 10.1037/a0023845 Tufte, Edward R. Visual Explanations: Images and Quantities, Evidence and Narrative. Chesire CT: Graphics Press, 1997. Print. Van Hage, Willem Robert, et al. “Finding your way through the Rijksmuseum with an adaptive mobile museum guide.” The Semantic Web: Research and Applications. Berlin: Springer, 2010. 46–59. Print. Visser, Jasper; Richardson, Jim (2013) Digital Engagement In Culture, Heritage and the Arts.http://www.digitalengagementframework.com/

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