Science Action Club Instructional Design Lead at California Academy of Sciences
SAC trainingReporting to the SAC Senior Manager, the SAC Instructional Design Lead will play a key role in the design, production, and distribution of science education resources that transform learning in out-of-school time and enable the SAC program to scale nationally. This includes the development of online and in-person training experiences for afterschool staff and environmental science curriculum modules for middle school youth in afterschool. The SAC Instructional Design Lead will coordinate and maintain relationships with SAC stakeholders and provide ongoing support to ensure successful implementation of the Science Action Club program. Qualified applicants for this position are creative thinkers and flexible team players with a strong background in the natural sciences, experience with online learning tools and strategies, expertise in STEM curriculum design and teacher professional development, and knowledge of best practices for hands-on teaching and learning in afterschool. PROGRAM OVERVIEW: Science Action Club (SAC) is a high-impact STEM learning program that provides professional development and teaching kits to middle school afterschool providers. The SAC program features environmental science experiences that spark youth interest in scientific exploration. Through games, projects, and hands-on activities, youth in SAC investigate nature and use citizen science to document their discoveries, share data with professional scientists, and design strategies to protect our planet. Afterschool staff receive in-depth training on SAC kits, curriculum resources, and STEM teaching techniques for the informal learning environment. Leveraging national partnerships and a train-the-trainer model, SAC recently scaled from 20 sites in the Bay Area to over 100 sites throughout California. In Fall 2016, SAC will scale nationwide with the launch of new e-learning training resources. Learn more about the SAC network at ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Design, produce, evaluate, and iterate high-quality online training resources for afterschool staff and trainers
  • Develop, coordinate, and facilitate in-person training workshops for afterschool staff and trainers at the Academy and at off-site locations (some national travel may be required, up to 4 weeks per year)
  • Provide ongoing support for SAC partners, including coaching and guidance around program implementation
  • Develop innovative environmental science curriculum guides and kits for middle school youth in afterschool; contribute to the evaluation and revision of existing modules
  • Coordinate partnerships with afterschool organizations and other key stakeholders to scale SAC nationwide
  • Create, refine, and use efficient systems to track and report program data
  • Contribute broadly to the Academy's mission through collaborations with members of the Youth Programs team and the Teacher and Youth Education department
  • Follow all Academy safety regulations
  • Work occasional weekends or evenings; some travel required
  • Other duties as assigned
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE: The ideal candidate will possess the following education and/or experience:
  • Bachelor's degree or equivalent experience required; graduate degree in education, instructional technology, or related subjects preferred
  • Background in natural sciences required (successful completion of college level courses in natural science or equivalent work experience)
  • Minimum 1 year of experience developing and/or using online learning tools and resources; preference for candidates who have designed and built online learning experiences for educators
  • Demonstrated experience applying innovative strategies to design, evaluate, and revise professional development trainings for educators
  • Minimum 3 years of experience designing and/or implementing informal science programming for youth; experience in middle school afterschool a plus
  • Demonstrated experience working on a highly professional cross-disciplinary team
  • Experience with educational technology tools, platforms, and strategies
  • Knowledge of best practices for teaching adults and training educators
  • Knowledge of best practices for leading hands-on science experiences for middle school youth in afterschool
  • Outstanding communication skills; ability to forge and maintain strong relationships with key stakeholders by exercising a high degree of diplomacy and professionalism
  • Ability to collaboratively reflect, brainstorm, and execute tasks, as well as exercise good judgment, critical thinking, and problem-solving skills to work with minimal supervision
  • Strong project management skills and demonstrated ability to coordinate complex logistics
  • Experience designing, facilitating, or participating in citizen science projects
  • Facility with Microsoft Office Suite, Google Apps, and Adobe Creative Cloud
  • Superior written, public speaking, and group facilitation skills
  • Ability to work effectively with multigenerational and multicultural constituencies
  • Strong organizational skills; ability to carry out multiple administrative tasks with attention to detail
  • Ability to work occasional weekends and evenings; some local and national travel required
  • Bilingual written and spoken Spanish, Mandarin, or Cantonese a plus
LANGUAGE SKILLS: Ability to read and interpret documents such as education materials, safety rules, operating and maintenance instructions, and procedure manuals. Ability to write curriculum and training materials, professional reports, and correspondence. Ability to speak and write in a courteous and professional manner. Ability to speak clearly and effectively before groups and individuals. Bilingual proficiency preferred. PHYSICAL DEMANDS & WORK ENVIRONMENT:  The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, sit, walk, reach with hands and arms, talk and hear. Must be able to lift 20 lbs.  Must be able to perform repetitive motions 50% of the time. MANDATED REPORTER:  This is a mandated reporter designated position.  Academy employees whose duties include direct contact and supervision of children are deemed mandated reporters under California Law.  Mandated reporters have certain specific reporting obligations in the event that they know of, observe or reasonably suspect that a child has been the victim of child abuse or neglect.  The Academy provides mandated reporters with training of their rights and obligations under the Child Abuse and Neglect Reporting Act. TO APPLY:   Head to our website for more information and to apply.  
Digital Communications Specialist
The Oakland Museum of California values are fundamental to our institutional culture and guide our work together. Excellence: We are committed to excellence and working at the highest standards of integrity and professionalism. Community: We believe everyone should feel welcome and part of our community, both within the Museum and with our visitors and neighbors. Innovation: We embrace innovation and calculated risk-taking to achieve our mission. Commitment: Our work at the Museum demonstrates a sense of purpose and a shared accountability for the institution’s success. POSITION SUMMARY The Digital Communications Specialist is responsible for the day-to-day management of the museum’s digital communications, including web search, email marketing, website content management, and blog editorial management. This position strategizes, project manages, and implements online marketing initiatives that cultivate audience development and increase community engagement with the Oakland Museum of California both digitally and on-site. The position requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of OMCA business and drive audience and funding opportunities. ESSENTIAL DUTIES AND RESPONSIBILITIES The following reflects OMCA’s definition of essential functions for this position, but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reasons. INSTITUTIONAL RESPONSIBILITIES
  • Support the Museum’s mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the future
  • Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancement
  • Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives
  • Participate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement
POSITION DUTIES AND RESPONSIBILITIES This position works under the direction of the Director of Communications and Audience Development to execute a digital communications strategy that is consistent and collaborative with the overall marketing and communications strategy for the museum. General Responsibilities
  • Researches, compiles information, presents ideas, writes, and updates the museum’s digital channels and mobile applications
  • Attends meetings on exhibitions, programming, strategic planning, and external issues
  • Identifies resources and manages tools to effectively measure and evaluate the reach and effectiveness of the museum’s digital communications
  • Develop a total understanding of OMCA target audiences and apply audience research to new media initiatives
Website & Online Programs Management
  • Manage OMCA website content
  • Write engaging online copy with an emphasis toward storytelling
  • Collaborate with museum staff across Centers to facilitate the development and delivery of Museum content to all online channels
  • Drive traffic to the web site by ensuring content is built and tagged consistently with SEO/SEM techniques and best practices while upholding the editorial standards of the OMCA brand
  • Develop landing pages for strategic initiatives and key museum programs
  • Visually translate and adapt OMCA brand across multiple online channels and adapt written and visual content for appropriate media platforms
  • Crop and manipulate images and digital assets for optimal display, upload speed and resolution requirements
Email Marketing Program
  • Oversee email marketing program, including editorial strategy development, project management, and implementation of editorial content and design
  • Monitor open and click-thru rates, optimizing email campaigns as needed
  • Maintain email list management, including management of email list, preference center, and the development of marketing initiatives to increase email database
Online Advertising
  • Responsible for Search Engine Optimization
  • Management of Google Adwords program
  • Regularly upload, monitor, report and optimize retargeting campaigns managed through Adroll
Online Analytics Monitoring & Reporting
  • Monitor, analyze and report monthly on website traffic and search data, and initiate changes to online platforms as needed by applying web analytics to inform online marketing strategy
  • Partner with Research and Evaluation team to yield rich insights into consumer online behavior and key motivational and attitudinal behavior
Technical and Project Management
  • Manage multiple projects simultaneously, communicating with key stakeholders throughout the project lifecycle
  • Execute projects to be high quality, timely and cost-effective within budget
  • Foster timeline development and monitors progress, ensuring deadlines are met
  • Manage internal/external partner expectations, bringing issues/concerns to partners attention in advance, offering potential solutions and adjusting work plans as necessary
EDUCATION AND EXPERIENCE A combination of experience and education that demonstrates possession of the necessary knowledge and abilities for this position is required as noted:
  • High School diploma, GED or equivalent required
  • A. degree in relevant field such as Marketing, Journalism, English, or related field preferred
  • 3-5 years of related experience required
  • Knowledge of digital marketing practices and integrations
  • Knowledge of web technologies and platforms (including content management systems); knowledge of Drupal preferred
  • Knowledge of web analytics and online marketing strategies
  • Superior communication skills, both internal client facing and with external vendors/partners
  • Strong relationship management, organizational and project management skills
  • Knowledge of the types of content appropriate for different marketing channels
  • Proficiency in front-end web development skills including HTML, CSS
  • Ability to develop HTML email campaigns, manage lists, report results and integrate email platform with multiple online channels
  • Proficiency in computer systems, specifically MS Office (Word, Excel, PowerPoint)
  • Adobe CS (Photoshop, Illustrator, InDesign)
WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS While performing the duties of this position, the employee is frequently exposed to the following:
  • Noise, such as groups of people working in enclosed areas
  • Typical office environment
  • Ability to lift up to 25 pounds
EEO STATEMENT The Oakland Museum of California is a multicultural organization, committed to diversity and practicing equal opportunity employment in recruitment and hiring. Qualified candidates of diverse backgrounds are encouraged to apply for open positions. To Apply:  Go to
MWA2015 Draft Program Online – Early Registration Open
We are delighted to announce that we have launched the Museums and the Web Asia 2015 (MWA2015) Draft program and opened early registration for our 4th Museums and the Web Asia conference. 

MWA2015 will be held in Melbourne, Australia at the Melbourne Convention and Exhibition Centre October 5-8.

Multicultural, with great food, theatre, arts and sport, Melbourne is the southernmost city of mainland Australia. A creative and exciting city Melbourne has a cultural depth and multicultural diversity people expect from a major global city, but with a relaxed attitude that makes it easy for visitors from anywhere around the world to feel at home. MW delegates will have no trouble filling their downtime when in town for a conference or business event and for those who want to explore further afield, the unique natural beauty of regional Victoria is just a short trip away.

Register early to save money: 
  • Early (payment before August 1, 2015)    AUS$550
  • Regular (payment before September 1, 2015)    AUS$600
  • Just-in-time (payment before September 21, 2015)    AUS$650
  • Last-minute (payment after September 20, 2015, or at the conference)    AUS$750
  • Full Time Student (with valid student ID, payment before October 1, 2015)    AUS$300
  • Pre-conference Workshop Monday, October 5, 2015 (Includes Lunch)    AUS$175
  • For discounts, refunds and other info click here.
Sessions and workshops will be held in the Melbourne Convention and Exhibition Centre

Hobart Deep Dive October 3rd and 4th: Join conference delegates on this pre-conference tour (additional costs apply) of Hobart’s prime cultural attractions:
  • The Tasmanian Museum and Art Gallery ( ) and
  • MONA ( ). 
There are additional pre-conference workshops (additional costs apply) and free walking tours of local cultural organisations on  Monday, October 05, 2015.

Please review the key dates as the schedule is different to last year's. 

Register Here

We'll be adding more information to the website over time, and welcome any suggestions or questions you have that might help us improve the information online as we build it out.
Many thanks for your help! We look forward to seeing you in Australia!
Rich, Nancy, Tim and Ely

Rich Cherry
Nancy Proctor
Tim Hart
Ely Wallis
Museums and the Web Asia 2015