Creating an iterative work environment that focuses on the needs of its audience is an effective way for cultural organizations to become more efficient at what they do. Museum audiences are constantly changing how they locate and interact with cultural information. Creating and distributing digital resources should be a priority for the entire museum profession - and not just museum technologists. Museums must dedicate themselves to educating both visitors and staff through the use of technology. Clear digital objectives can help guide an impactful and sustainable strategy.