Title:Capturing Visitors’ Gazes: Three Eye-Tracking Studies in Museums
Authors:Silvia Filippini Fantoni, Kyle Jaebker, Daniela Bauer, Kathryn Stofer
Publication:MW2013: Museums and the Web 2013

The objective of the paper is to share with the wider museum community the results of three different eye-tracking studies that have been conducted at the Indianapolis Museum of Art, The Deutsches Museum in Munich, and the Hatfield Marine Science Center Visitor Center in Newport, Oregon. Topics addressed include: the type of eye tracking equipment used, accuracy levels, technical development needed, possible limitations, as well as insight obtained about visitor gaze and effectiveness of interpretation strategies.