|Title:||Invasioni Digitali / Digital Invasions—Co-Creation of Cultural Value|
|Publication:||MWF2014: Museums and the Web Florence 2014|
Marianna Marcucci Invasioni Digitali & Barbara Marcotulli Consultant on tourism and culture
In times of economic turndown, when budget cuts heavily affect cultural management policies and strategies, the use of digital data, information and value co-created by (and with) the audience may generate an environment in which it contributes in
Digital media constitutes a challenge not only to museums communicating art, history, cultural heritage, but to all the staff of cultural institutions, organizations and businesses.