SMartART is an idea based on ICT, winner of “Make Culture” category @diversity European Competition, and it has been presented by MICC at the European Culture Forum 2013 in Brussels. An ensemble of 263 ideas were submitted to the Competition, a jury of international experts chose 12 winning ideas that could potentially shape the future of the cultural and creative sectors. The winners were announced on the 4th of November 2013 at the European Culture Forum in Brussels by Androulla Vassiliou, Commissioner for Education, Culture, Multilingualism and Youth, and Martina Michels, Vice-Chair European Parliament’s Committee on Culture and Education.The Forum was opened by European Commission President José Manuel Barroso. SMartART promotes culture, emotional involvement and informal learning in museums using marked icons to retrieve additional information directly from an image with the advantage not to use any type of QRCode.