Title:The Natural History Museum of Florence and Its Social-Media Communication Strategies
Authors:alba scarpellini
Publication:MWF2014: Museums and the Web Florence 2014

The MSN has built up its presence on a social network to extend and differentiate the opportunities for participation to propose to his audience by using the communication resources and relational of web 2.0 .
Thanks to the exhibition “Virtual Renaissance Art in Second Life and Virtual Words” (2007/8) conceived and curated by Mario Gerosa, the MSN was the first university museum to have a "avatar" on Second Life .
The exhibition Dinosaurs in flesh and bones (2012) and the event Digital Invasions (2013) have allowed the MSN to create a strong effect of engagement with the social community.
The Msn has created a profile on Facebook, Twitter, Tumblr, Flickr, Foursquare, Youtube, .