| Title: | Success Strategies for Engaging Audiences with Museum Website Blogs |
| Authors: | Scott Bomboy, Rebecca Sherman |
| Type: | Paper |
| Publication: | MW2014: Museums and the Web 2014 |
| Year: | 2014 |
| Abstract: | Using editorial and marketing techniques from other disciplines, bloggers on museum websites can create engaging content that attracts readers for all of a museum’s digital properties, including the Web, mobile, and tablet-based audiences. |
| Link: | https://mw2014.museumsandtheweb.com/paper/success-strategies-for-engaging-audiences-with-museum-website-blogs |
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