|Title:||Vital Visual Interpretation: The Promise of Short Videos Apps for Museums|
|Authors:||Seema Rao, Chad Weinard, Alli Burness, Patty Edmonson|
|Publication:||MW2014: Museums and the Web 2014|
While corporations have started to use Vine for advertising, museums have been slow to adopt this medium. Given the number of museums with Vine accounts, many institutions seem to acknowledge the possibility in short videos. However, most museums are yet to exploit Vine for its full potential. Short-videos are an important way in which users communicate with each other.