You’ve built your museum’s website and included the URL on every publication, print ad and ticket issued by the museum. Without an online ad budget is this the extent of your ability to promote the site? You bet! It is possible to get hundreds of thousands of promotional impressions for free. The session will review case studies of exhibit promotion on America Online, Ticketmaster.com, Citysearch.com/Sidewalk.com. Also to be discussed: What are major sites looking for in content and deal structure, how do you clear promotional rights, how do you convert promotional traffic into repeat visitors to your site. Other URLs: http://www.wegmanworld.com, http://www.ticketmaster.com