Like museums elsewhere, Russian museums and other cultural institutions planning to create presence on the web, usually face three main problems: 1. How to get funding to create web site in the way that will ensure it would fit primary museum purposes 2. Where and how to find a team of professionals which is able to develop long-lasting project having no definiteness in the financial result 3. How to organize domestic team of professionals ready to participate in the project development in the way, which would benefit to the museum in terms of advertising, promotion, fundraising, commercial results, organizational issues, etc. All these problems are analyzed in this paper as well as the sources of funding of Russian cultural heritage projects on the web.