Title:Zero to a Million in One Year Flat
Authors:Phil Getchell, Debra LaKind
Publication:MW2000: Museums and the Web 2000

The Museum of Fine Arts, Boston is proud of our efforts to develop an e-commerce Web site to complement our existing Web site and our retail/catalog business. Our institution's operating budget relies heavily on the success of this income-producing division, and the move onto the Web promises to strengthen our financial position by offering another channel for new and existing Museum customers to support us. Looking back, our first 18 months in the Web business have been an unequivocal success, with huge profitable and political success.