Museum web sites have been structured in much the same way as the Museum's own administrative structure. How can we move towards a site structure that focuses on visitor needs rather than our own internal structure? This paper examines the combination of simple visitor evaluation on gallery and via the web with a series of internal excercises to move towards a new model for site structure. Concrete suggestions for evaluation and feedback will be examined. Reference will be made to evaluation work done on the Science Museum web site, on gallery observations and paper by John C Chadwick (Museums and the Web 1999).