Title:In the Wireless Economy, the World Is Listening to What It Wants to Hear
Authors:Nancy Proctor, Chris Tellis
Publication:MW2001: Museums and the Web 2001

Two important developments are already effecting major shifts in how cultural tourists access and experience information. These shifts are prime opportunities for museums and cultural institutions to extend their audiences and the reach of the museum message while generating new revenue streams. The main technological development impacting the cultural sector today is the rise of audio as the medium of choice in communicating information through mobile devices. The second is the new freedom that tourists have in shaping their experience of cultural destinations thanks to content syndication across a range of digital platforms.