Title: | E-Mail Marketing for the Arts: How to Build Effective Online Relationships |
Authors: | Eugene Carr |
Type: | Paper |
Publication: | MW2002: Museums and the Web 2002 |
Year: | 2002 |
Abstract: | This mini-workshop presentation will be an introduction to E-mail Marketing. It explores industry statistics and benchmarks relating to consumer behaviour on the Internet. Then it turns to consumer behavior with regard to e-mail marketing, such as what consumers react to and why and specifics on how to develop effective e-mail marketing campaigns. Finally it examines the benefits of E-mail marketing, including how it stacks up relative to other types of marketing efforts. |
Link: | https://www.museumsandtheweb.com/mw2002/abstracts/prg_165000801.html |