Title:Small Shop, Big Site
Authors:David Greenfield
Publication:MW2002: Museums and the Web 2002

One of the primary issues in small to medium sized institutions in their quest for the elusive, dynamic and compelling website is how to utilize their existing (and often, already stretched) resources to create a web site that is more then just an electronic postcard. This mini-workshop presentation will address these issues and provide some strategies and tools in how to develop and manage a big website on a shoestring budget.

Some of the issues to be discussed will be:
1) Utilization of institutional talent to create successful collaborations (i.e. educators, store managers, caf