Title:Building and Growing Your Web Site Using the Team Approach
Authors:Susan Steinway, Brian Bergeron
Publication:MW2004: Museums and the Web 2004

The Children's Museum of Boston debuted its Web site in 1997 primarily to establish a Web presence and offer basic visitor information. The marketing manager oversaw the site, squeezing it in to her already busy schedule. Then, in 2000, the Museum formed teams to tackle work such as the Web site that needed Museum-wide input. This paper examines how having a team responsible for a Web site works and how a Web site can prosper when it is cared for by a diverse group of Museum employees.