| Title: | Success Strategies for Engaging Audiences with Museum Website Blogs |
| Authors: | Scott Bomboy, Rebecca Sherman |
| Type: | Paper |
| Publication: | Museums and the Web 2014: Selected Papers from Two International Conferences |
| Editors: | Nancy Proctor and Rich Cherry |
| Pages: | 311–21 |
| Publisher: | Museums and the Web LLC |
| Published: | Silver Spring |
| Year: | 2014 |
| Abstract: | Using editorial and marketing techniques from other disciplines, bloggers on museum websites can create engaging content that attracts readers for all of a museum’s digital properties, including the Web, mobile, and tablet-based audiences. Keywords: blog, Web, website, digital, content |
Conferences | Publishing | Consulting