Title:Crowdsourcing a nation
Authors:Sandra Corbeil, Fiona Smith Hale, Christopher Jaja
Publication:MW17: Museums and the Web 2017

In 2017, Canadians from coast to coast will celebrate Canada's 150th birthday. To mark this milestone, five of this country’s top science organizations have joined together in a year-long, nationwide celebration of our innovative past, and our exciting future.

In 2016, the Canada Science and Technology Museums Corporation, along with its STEM partners, began to create a digital storybook that would help create, connect and celebrate Canada's story of innovation.

Rather than solely pushing out stories "we" felt were worthy of sharing, we took a different approach. We decided to take a more participatory approach, which required us to built a platform that would allow Canadians to share "their" stories of innovation through user-generated content.

In this session, attendees will learn:

- How to identify your audience and their needs
- How to entice users (the public and partners) to submit user-generated content (e.g. campaigns, partnerships, etc.)
- How to continuously engage a community
- How to let go while maintaining relevant and quality content
- How to embrace a participatory approach
- How to build the required tools for successful user-generated platform
- How to measure success
- How to build a culture of innovation