In 2017, Canadians from coast to coast will celebrate Canada's 150th birthday. To mark this milestone, five of this country’s top science organizations have joined together in a year-long, nationwide celebration of our innovative past, and our exciting future.

In 2016, the Canada Science and Technology Museums Corporation, along with its STEM partners, began to create a digital storybook that would help create, connect and celebrate Canada's story of innovation.

Rather than solely pushing out stories "we" felt were worthy of sharing, we took a different approach. We decided to take a more participatory approach, which required us to built a platform that would allow Canadians to share "their" stories of innovation through user-generated content.

In this session, attendees will learn:

- How to identify your audience and their needs
- How to entice users (the public and partners) to submit user-generated content (e.g. campaigns, partnerships, etc.)
- How to continuously engage a community
- How to let go while maintaining relevant and quality content
- How to embrace a participatory approach
- How to build the required tools for successful user-generated platform
- How to measure success
- How to build a culture of innovation