|Title:||The people vs. technology: A guide to harnessing playful tech to engage audiences in new ways|
|Authors:||Jessica Taylor, Hilary Knight, Becky Menlove, Dave Patten|
|Publication:||MW18: Museums and the Web 2018|
Playful tech is all around us. This professional forum takes inspiration from three recent ambitious playful technology implementations, and will explore the risks and rewards of embracing new and playful technology video games, VR, and AR, in order to drive deep audience engagement. In a practical session, attendees will learn how the speakers evaluated the decision to embrace the unknown in order to inspire and challenge audiences.
Speakers will include Becky Menlove (Associate Director for Visitor Experience, Natural History Museum of Utah), Dave Patten (Head of New Media, Science Museum Group), and Hilary Knight (Head of Content, Tate). The session will be chaired by Jessica Taylor, Managing Director of Preloaded.
Key focuses for discussion: