Title: | #TeensCan: Let teens be your social media voice |
Authors: | Katy Noelle Scott |
Type: | Paper |
Publication: | Museums and the Web 2017: Selected Papers and Proceedings from an International Conference |
Editors: | Nancy Proctor and Rich Cherry |
Pages: | 121-126 |
Publisher: | Museums and the Web LLC |
Published: | Silver Spring |
Year: | 2017 |
Abstract: | Learn how the Monterey Bay Aquarium became the first organization of its size to develop “by teens, for teens” social media accounts. With a focus on co-creation, the Aquarium’s education and marketing departments partnered with teens to build a social media program. Teens developed their own brand, chose social media platforms, and created their own filters for posts. They’ve worked since June to build and maintain an optimistic, conservation-focused teen voice. As new teens enter the program, experienced students help train their peers. Follow their progress on Instagram @MontereyBayAqTeens, Facebook @MontereyBayAqTeens, and Snapchat @MontereyAqTeens. Come hear from educators, teens and our evaluator about how our experience can be translated to your museum. Let teens be your social media voice! |