|Title:||Transforming a museum through product management|
|Publication:||Museums and the Web 2017: Selected Papers and Proceedings from an International Conference|
|Editors:||Nancy Proctor and Rich Cherry|
|Publisher:||Museums and the Web LLC|
Drawing on the recent successes of the Experience & Digital Team at ACMI, this paper will explain how the team is using product management methods to strategically transform the organization’s culture from one of irregular, exhibition-driven change to one that is constantly and continuously evolving. Using Simon Wardley’s Pioneer Settlers Town Planners concept as a framing tool, this paper will discuss the first year of a new process implementing product management practice and conclude by giving a series of recommendations able to be adopted by museums large and small.