Title: | Transforming a museum through product management |
Authors: | Lucie Paterson |
Type: | Paper |
Publication: | Museums and the Web 2017: Selected Papers and Proceedings from an International Conference |
Editors: | Nancy Proctor and Rich Cherry |
Pages: | 159-172 |
Publisher: | Museums and the Web LLC |
Published: | Silver Spring |
Year: | 2017 |
Abstract: | Drawing on the recent successes of the Experience & Digital Team at ACMI, this paper will explain how the team is using product management methods to strategically transform the organization’s culture from one of irregular, exhibition-driven change to one that is constantly and continuously evolving. Using Simon Wardley’s Pioneer Settlers Town Planners concept as a framing tool, this paper will discuss the first year of a new process implementing product management practice and conclude by giving a series of recommendations able to be adopted by museums large and small. |