Increasingly, museums are looking to other fields of practice in order to spark innovation, incorporating digital mindsets and design-thinking methods in their practices, and engaging in collaborations with communities, private enterprises, and university partners to develop new experiences. So what is to be gained from cross-institutional collaborations, and what lessons can be learned from an exemplary partnership project? This paper will share methods and insights from //getting online, a design-led exhibition experiment at ENIGMA Museum of Communication in Copenhagen. //getting online explores strategies for engaging users in the creation of a polyphonic narrative of Internet history, following the museum's mission to foster dialogue. Moreover, the project is part of the transdisciplinary research programme 'Our Museum,' focused on museum development and advancing academic understandings of the museum experience. In the framework of the research programme, the exhibition experiments are thus also an experiment in museum practice, applying design research methodology and museological knowledge to the curatorial process. By addressing objectives, approaches, reflections, and results from the perspectives of both embedded researcher and museum host, the paper will provide an inside view of the prospects and potentials of university/museum collaborations.