This presentation will discuss work modeling and marrying the San Francisco International Airport (SFO) Museum collection and the airport itself, with the Who's On First (WOF) gazetteer of geographic places, producing an openly licensed data set native to the web and existing geographic information systems (GIS), that we are using this data to build and power our own online efforts.

This paper and presentation will discuss the motivations behind the project, why our approach is necessary and beneficial in the historical context of digital initiatives in the museum sector, the lessons learned so far, and how we see this work as the core scaffolding for the museum's digital efforts going forward.