This paper focuses on the first digital strategy for Musea Brugge. Through an understanding of the Musea Brugge, how we are organised, and the role of the Flemish government in digital strategies, we explore the strategy for Musea Brugge. Goals are defined, and for each goal we mention the measure of success we would like to achieve and give indicators of how to measure. Besides these goals, the keys of this digital strategy consist of five principles that help us to define priorities and cross-overs in the entire organisation, stimulating enrichment, increasing accessibility, motivating innovation and research, setting up strong collaborations and, last but not the least, strengthening involvement. This case study describes the development and launch of an overall digital strategy for Musea Brugge. Over time we will track the success of the various efforts within and continue to publish reports on the results.