Bibliography

Results for Elena Villaespesa

6 results

2015

Villaespesa, Elena and John Stack. "Finding the Motivation behind a Click: Definition and Implementation of a Website Audience Segmentation." MW2015: Museums and the Web 2015. Published January 30, 2015.
https://mw2015.museumsandtheweb.com/paper/finding-the-motivation-behind-a-click-definition-and-implementation-of-a-website-audience-segmentation

Villaespesa, Elena. "An Evaluation Framework for Success: Capture and Measure Your Social-Media Strategy Using the Balanced Scorecard." Museums and the Web 2015: Selected Papers from Three International Conferences, edited by Nancy Proctor and Rich Cherry, 19-37. Silver Spring: Museums and the Web LLC, 2015.

Villaespesa, Elena. "An Evaluation Framework for Success: Capture and Measure Your Social-Media Strategy Using the Balanced Scorecard." MW2015: Museums and the Web 2015. Published February 8, 2015.
https://mw2015.museumsandtheweb.com/paper/an-evaluation-framework-for-success-capture-and-measure-your-social-media-strategy-using-the-balanced-scorecard

2013

Villaespesa, Elena. "Diving into the Museum’s Social Media Stream: Analysis of the Visitor Experience in 140 Characters." MW2013: Museums and the Web 2013. Published January 31, 2013.
https://mw2013.museumsandtheweb.com/paper/diving-into-the-museums-social-media-stream

Tasich, Tijana and Elena Villaespesa. "Meeting the Real User: Evaluating the Usability of Tate's Website." MW2013: Museums and the Web 2013. Published January 31, 2013.
https://mw2013.museumsandtheweb.com/paper/meeting-the-real-user-evaluating-the-usability-of-tates-website

2012

Villaespesa, Elena and Tijana Tasich. "Making Sense of Numbers: A Journey of Spreading the Analytics Culture at Tate." MW2012: Museums and the Web 2012. Published April 7, 2012.
https://www.museumsandtheweb.com/mw2012/papers/making_sense_of_numbers_a_journey_of_spreading

For additional items please consult the MW bibliography archive