Audience Insights and Analysis Manager

  • Ensure audience evaluation is integrated into content and marketing decisions to drive visitation
  • Ongoing, full-time employment under flexible working conditions.
  • Salary package up to $122, 546. Package includes salary ($100, 330 – 110, 560), employer’s contribution to superannuation and annual leave loading.

A catalyst for creative expression and curious minds.

We are Australia’s contemporary museum for excellence and innovation in applied arts and sciences. We are uniquely placed to demonstrate how technology, engineering, science and design impact Australia and the world. 

With a unique collection, iconic venues, and the ability to engage audiences of all ages, we balance the management of our assets and collections with a public responsibility to build knowledge and engagement. We achieve our goals through four strategic ambitions: Curiosity, Creativity, Collaboration, and Sustainability. These ambitions are interdependent; and we value and foster a whole-of-organisation approach to our work.

We currently have an outstanding opportunity for a talented individual to join the Museum at a time when it is embarking on a major transformation with planning underway for the Museum’s longer term future in Parramatta. This represents a once in a generation opportunity to develop a twenty first century museum that responds to growth, and the changing shape of Sydney, and to contemporary methods of content delivery, learning and collaboration.

The purpose of this role is to ensure audience evaluation is integrated with content and marketing decisions in order to drive visitation to the Powerhouse Museum, Sydney Observatory and the Museums Discovery Centre. Your day to day responsibilities will include developing and implementing a program of qualitative and quantitative market research and evaluation, presenting research findings and developing systems and process to ensure finding are integrated into future decisions.

The successful candidate will have:

  • Sound understanding of effective audience research in both marketing and leisure industries
  • Academic qualifications and previous experience in Market Research or psychology.
  • Sound quantitative expertise (eg. Questionnaire development, data analysis, statistical expertise)
  • Ability to apply research insights to strategic recommendations
  • Strong written skills in developing research briefs and preparing research reports
  • Proven presentation and advocacy skills

A full role description Click Here 

MAAS Website

For information on applying for roles in the NSW Public Service Click Here

Your application must include the following:

  • Cover Letter (no more than 1 A4 page)
  • Resume
  • Short statements in response to the two targeted questions below

Question 1 – Describe a time when you were responsible for managing an audience research project with varying priorities that included staggered milestones.  What was your approach?  What steps did you take to ensure the appropriate stakeholders were involved?  How did you ensure that you effectively communicated with your team?

Question 2 – Give an example of a time that you were able to achieve a goal with minimal resources (e.g., time, money, people, etc.). What steps did you take to remove the obstacles in the way?

Other – The successful applicant is required to undergo, and for new employees meet the cost of a National Police Records Check, and be assessed as suitable.


To apply for this role, please visit I Work for NSW.

The Museum of Applied Arts & Sciences welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people with a disability.  If you have individual requirements that need to be accommodated in order to participate in the selection process and join the Museum, please indicate this in your application.