Content Producer, Onsite Interpretive Media at SFMOMA

Art transforms lives. It provokes us to think, to express, to explore our own creativity, to envision new possibilities. SFMOMA expanded the museum to provide a better experience for our visitors and a better home for our expanding collections, including the SFMOMA collection and the Fisher Collection, one of the finest collections of contemporary art in the world. The new SFMOMA, designed in collaboration with the architecture firm Snøhetta, opened May 14th 2016. With this project, we are transforming not just the museum’s physical presence, but also our contributions to the community, enhancing SFMOMA’s role as a place for learning, inspiration, and interaction for visitors from the Bay Area and beyond. We are making SFMOMA a magnet for contemporary art and for the audiences who will engage with it.


Under the direction of the Head of Interpretive Media, the Content Producer, Onsite Interpretive Media leads the development of SFMOMA’s award-winning onsite interpretive media resources around exhibitions and collections, including the SFMOMA App and Interpretive Gallery spaces. This position oversees the strategic planning and content development processes for the museum’s onsite interpretive ecosystem, with the aim of making works of modern and contemporary art more meaningful, relevant, and accessible to a broad and diverse public.




Strategic planning and implementation:

  • In consultation with the Head of Interpretive Media, determine the strategic direction, experience goals, scope, resource needs, and content production assignments for visitor-facing interpretive media resources located within the SFMOMA building and other specified venues
  • Collaborate with Web + Digital teams and Design Studio to determine UX design for in-building interpretive resources
  • Create and maintain project budgets and track project expenses.
  • Collaborate with the Head of Interpretive Media to develop and commission experimental engagement strategies, such as games and activities for visitors of all ages.
  • Oversee the creation and implementation of sustainable plans for enabling universal access to onsite interpretive media resources, including foreign language translation, affordances for differently-abled visitors, etc.
  • Collaborate with Interpretive Media and CSDE staff to plan evaluations of SFMOMA’s onsite interpretive resources and their impact on visitor experience. Revise content and strategies in response to findings as needed.
  • Maintain professional contacts with staff of other museums, and attend conferences and professional meetings to keep informed about new practices in museum interpretation.


Content Development:

  • Act as managing editor for interpretive audio, video, and text in the SFMOMA App.
  • Collaborate with Curatorial teams to determine App stops, playlists and immersive walks for special exhibitions and permanent collection installations and rotations.
  • Identify interviews to conduct, video and audio clips to produce, and text and images required for screen layouts.
  • Allocate content development duties to writers and producers, contracting with outside vendors on content development and production as needed.
  • Record curator, artist, and visitor commentaries for use in SFMOMA’s interpretive materials, or oversee Interpretive Media staff and vendors in completing these tasks.
  • Oversee vendors, Interpretive Media and other CSDE staff as they:
    • develop Interpretive Gallery content and activities around permanent collection installations and rotations
    • create and maintain production and deployment calendars
    • shepherd mobile and Interpretive Gallery scripts through internal and external review and approval processes as required
    • coordinate outside vendors and in-house team members to ensure publication deadlines are met
    • secure permissions for use of image and media assets where required
    • author and update content as needed
    • work with colleagues in Operations, Visitor Services and Exhibitions to ensure that onsite interpretive content is implemented correctly in the physical space of the museum




Education and Training: Possession of a B.A., B.F.A., or graduate degree in Museum Studies, Media Studies, or related field from an accredited college or university, with a strong grounding in twentieth and twenty-first century art and intellectual/cultural history. Masters degree or equivalent experience preferred. Strong research, writing, computer and multimedia skills are essential.


Work Experience: Minimum of 5-7 years’ experience as a museum educator or digital content producer, including experience as a researcher, writer, and multimedia producer.


Skills and Abilities: Demonstrated proficiency in creating innovative and effective interpretive content, specifically in the mobile and in-gallery spaces. Excellent organizational, project management and budget management skills. Ability to work independently and take initiative as required. Ability to collaborate effectively with colleagues and external contractors across several different areas of specialization. Excellent written and verbal communication skills, with a record of publishing writing and/or multimedia about art for a broad and diverse audience. Familiarity with Microsoft Office Suite and digital media production tools such as ProTools preferred.

Please Apply here:,24360.html

POSITION:                            Content Producer, Onsite Interpretive Media

DEPARTMENT:                    Content Strategy and Digital Engagement (CSDE)

SUPERVISOR:                      Head of Interpretive Media

SCHEDULE:                         Full Time


We are an equal opportunity employer committed to diversity.