Director of Digital Initiatives

Please apply using the following link:

Company Description

The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. CAF presents a comprehensive program of tours, exhibitions, lectures, special events, and adult and youth education activities, all designed to enhance the public’s awareness and appreciation of Chicago’s outstanding architectural legacy.

Job Description

Overview of Responsibilities:

This position is responsible for directing, evaluating and growing CAF’s public-facing digital program in order to support the organization’s commerce and audience goals. Public-facing digital initiatives include, but are not limited to, public websites, exhibitions microsites, mobile apps, digital games and interactives, e-commerce platforms, digital asset management and digital content development. The position requires a strategic and analytical approach, as well as the ability to effectively manage a team of staff, volunteers, and/or vendors who will fulfill digital responsibilities.

Strategy and Planning (40%)

  • Develop and execute an e-commerce strategy to drive online revenues and audience growth
  • Develop annual measurable goals for all components of CAF’s public-facing digital program, including engagement, revenue and audience development targets
  • Collaborate with marketing team to plan and integrate all communications efforts (email, social, print, press, web) annually
  • Collaborate with staff, volunteers and leadership to keep all public-facing digital efforts audience-centric and aligned with organizational priorities
  • Collaborate with internal stakeholders on program-specific digital needs and prioritize solutions
  • Evaluate relevant industry trends, innovations and new tools and translate into ongoing CAF digital planning when appropriate
  • Communicate digital program strategy and performance effectively to CAF leadership
  • Develop and manage the annual digital communications budget
  • Serve as CAF’s digital ambassador to the greater cultural institution and technology communities

Project and Team Management (60%)

  • Manage and cultivate an in-house web team of designers, developers and editors
  • Oversee the day-to-day technical maintenance and content management of CAF’s foundational websites (primarily and
  • Effectively manage digital vendor relationships including web hosting providers, application service providers and design/development partners
  • Lead scoping and execution of all new public-facing digital projects
  • Oversee the planning, execution, measurement and growth of CAF’s digital editorial program
  • Collaborate with tours, retail, membership, program and development teams on integration and user experience optimization of e-commerce and CRM initiatives
  • Develop and implement policies, procedures, and other documentation related to projects and systems



  • Bachelors degree in new media, technology, marketing or communications-related field
  • 5+ years working in a leadership capacity with digital systems
  • Proven analytical ability to track multiple marketing initiatives, analyze results, and adjust initiatives accordingly
  • Proficiency with web analytics tools such as Google Analytics and experience with Google AdWords
  • Broad functional knowledge of HTML/DHTML, CSS, Javascript and PHP-based systems
  • Experience with open source content management software
  • Strong knowledge of and commitment to contemporary UX and responsive design best practices
  • Experience leading effective teams
  • Excellent verbal and written communication skills
  • Ability to multi-task and work under deadline while maintaining a great attention to detail
  • Ability to manage and collaborate with outside vendors and design and development partners
  • Experience with social media platforms
  • Demonstrated creative thinker; ability to see the “big picture”

Additional information

Chicago Architecture Foundation is an Equal Opportunity Employer.