The digital programming team within the WWII Media and Education Center at The National WWII Museum focuses on developing original online content, distance learning programs, and content strategies that position The National WWII Museum as a leading resource of engaging and educational interactive content, supporting the Museum’s goal of being the most trusted and knowledgeable source on World War II history. Reporting to the Associate VP of the WWII Media and Education Center, the Director of Digital Programming is responsible for growing the Museum’s repertoire of digital products and programs, leading a team to develop and produce long-form and short-form documentary-style video and other digital media content for a variety of audiences, including general audiences, lifelong learners, and teachers and students in the K-12 and higher education realms. This role works closely with and supports the content and programmatic priorities of the Museum’s curatorial services department and its Institute for the Study of War and Democracy and other internal and external partners to accomplish this goal. The Director leads the digital programming and distance learning teams in managing day to day editorial and audience development and engagement activities for web series’ and channels on YouTube, Facebook, IGTV, podcasts, webinars and virtual field trips, and other platforms, as well as media production as a service to other internal departments and stakeholders. This position supports Museum teams including the Institute and others in developing new digital-first content and maximizing content developed through public programs, finding ways to best utilize the Museum’s broadcast spaces in the Hall of Democracy, which includes a media auditorium, smart classroom, distance learning studio, and recording studio. Success in this position is measured by the product outcomes and engagement impact with the Museum’s national and global audiences, helping to establish the Museum’s position as a leader in online historical and educational content and distance learning. This includes working closely with the Marketing & Communications teams on how best to promote programming to Museum audiences, how to expand those audiences, and how to create content in line with best practices for search engine optimization.
The Director is also responsible for seeking out partnership and business development opportunities for the Museum’s digital programming, including identifying potential partners, contract negotiation, pricing, business metrics, and relationship management. This position will also seek out partnerships that increase content production and distribution, which may include other museums and institutions, streaming services, universities, educational content providers, and others as identified.
- Bachelor’s degree in communications, public history, history, liberal arts, or other related field required. Master’s degree preferred
- 7-10 years experience working with a digital team (content creation, online publishing, or social media), ideally for museums, cultural institutions, universities, or educational publishers and networks.
- Demonstrated experience leading collaborative work teams across departments.
- Demonstrated command of digital media, licensing, and distribution, with a thorough understanding of copyright law.
- Experience producing digital video and building audiences around educational or fact-based content, especially on YouTube, Livestream, and other similar platforms. Familiarity with learning management systems such as Canvas and webinar platforms such as Zoom a plus.
- Strong written, verbal, and interpersonal communication skills. Ability to cover sensitive or difficult topics with nuance, editorial integrity, and empathy.
- Strong organizational skills.
- Proficiency with project management software, digital asset management systems, and CRM systems.
- Demonstrated ability to calculate program ROI, and the willingness and ability to implement recommendations from internal and external stakeholders as necessary.