Online Marketing Manager

Position Available:  Online Marketing Manager

Classification:  Full-time, Exempt

Department:  Marketing and Communications

General Summary:  Manage the Arboretum’s website and digital platforms to enhance brand awareness, reputation, and participation. Oversee the design, development, maintenance, and measurement for all online platforms. Responsible for developing digital content aligned with the Arboretum’s overall marketing and communications strategy and brand.

Qualifications:  Bachelor’s degree required. 5-7 years of related digital project experience required. The ideal candidate will have prior experience leading a redesign of a customer-facing website and implementing a cross-functional CMS. Excellent oral and written communications skills, superb editorial and proofreading skills, and meticulous attention to detail required. Ability to apply professional-quality writing and organizational skills to the production of a high-quality website required. Working knowledge of programming including HTML, HTML5, PHP, CCS, Flash, and other related programs (for collaboration with staff and external web developers). Strong knowledge of Google Analytics required. Knowledge and ability to use CMS (Drupal strongly preferred), email automation, and CRM experience required. Experience working with Agile development processes required. Cross-functional team management experience required. Supervisory experience preferred.

Success FactorsEarnest appreciation for the mission and work of an arboretum. Positive, proactive, hands-on professional with a strong work ethic, collaborative style, and a strong service mentality. Ability to motivate a cross-functional team while managing multiple priorities to deadline, often under pressure. Ability to continuously demonstrate outstanding interpersonal skills with internal and external colleagues. Innovative approach with knowledge of online best practices. Highly organized in planning, budgeting, and execution. Open to input and a lifelong learner in both technology and marketing communications. Able and eager to lead (and train others) on all aspects of digital marketing. The right person for this role will ensure their team’s work is top-quality and on brand while maintaining a positive, collaborative attitude with both team members and partners.

Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Physical Demands: It is necessary to operate a computer for prolonged periods on a daily basis.
  • Work Environment: Office environment. Work is performed primarily indoors.
  • Equipment: General office equipment.
  • Schedule: Work requires periodic extended work hours, including early mornings, evenings, and weekends. Requires periodic on-call availability for timely web content updates.

To apply, visit

The Morton Arboretum is an equal opportunity employer committed to achieving a diverse workforce.