Request for Proposals: Exploratorium Online Audience Research

The Exploratorium is seeking proposals for online audience research and evaluation services to assist us in our goal to improve our understanding of our online audience and their behavior, motivations, and needs.

The Exploratorium is a public learning laboratory exploring the world through science, art, and human perception. Our mission is to create inquiry-based experiences that transform learning worldwide. We launched our website ( in 1992 to become the first independent museum online (and approximately the 600th website in the world), and since then have created over 50,000 pages of original content: online exhibits, activities, articles, webcasts, videos, microsites, and apps. More than 11 million people visit our website every year.

We seek a consultant or firm experienced with research and analysis of online audiences in the museum and informal education sector. The consultant should possess expertise in quantitative and qualitative user research, including user testing, surveys, interviewing, focus groups, and data analysis, as well as user experience design.

Our goal is to use the insight gained from this research to improve our online visitors’ experience, and to expand our reach and impact. The findings may also be used to inform a redesign of the core website and aid decision-making and prioritization for content development and R&D strategies.

The Request for Proposals (RFP) provides additional details and instructions for submitting a proposal. If you have questions, please contact Mark Andrews at Proposals are due by April 28, 2017.