With support from the Andrew W. Mellon Foundation, the Museum seeks to enlist a digital consultant to build on the initial review of our website and application and to specifically assess the effectiveness of the Museum’s existing web platforms and social media presence through user testing. The consultant hired will also make recommendations for future areas of focus and adaptations to enhance the experience of existing and new audiences. The goal of the evaluation is to provide the Spencer Museum with a written set of recommendations based on external audience desires for improving discoverability, exploration, engagement, and accessibility with Spencer digital resources. It will also serve as one of the foundational documents in writing the Museum’s digital plan and informing future resource development.
This RFP is open to freelance consultants and agencies to evaluate the effectiveness of the University of Kansas’s (KU) Spencer Museum of Art’s (SMA) website, social media presence, and digital applications, with a focus on user experience. The scope of work includes a report on the effectiveness of each component of our external facing digital resources. This position will be fully remote.
Full details and instructions for how to apply can be found in the attached document: Digital Resources and Social Media Evaluation Request for Proposals