Prof. Jens Bley is Co-Founder of the eCultureLab@HCU in Hamburg, Germany. His focus is on strategies, research & development in the context of digital transformation in cities, focusing on Smart Culture; Initiator of SmartSquare, a federally funded Smart Cities strategic revitalization project; Initiator and Co-Host of Coding da Vinci North, a cultural hackathon and innovation sprint with cultural institutions from northern Germany, Denmark and Sweden; Initiator and producer of eCulture forums; speaker (including keynote) and workshop organizer at various innovation conferences in Europe, USA, Asia, Australia; Co-Organizer of the TEDxHamburg events; active member of the Europeana Network and member of the Europeana Impact Modelling Task Force; Co-Founder of the Smart City advisory work group of the Hamburg Chamber of Commerce and long time member of the advisory group for digital economy. Management Board Member of the Network of Digital Economy in Hamburg. Previously: award winning producer of kids edutainment in cooperation with National Geographic and distribution into 70 territories; co-founder of an internet agency; European board of global eBusiness strategy company; Head of television and animation studios, Visiting Professor for content economy at the University of Arts Berlin. Fulbright scholar at the University of Florida.