Assistant Professor, Department of Media
National Research University "Higher School of Economics"
Dr Natalia Grincheva is a 2020 Research Fellow at the University of Oxford in the Digital Diplomacy Research Center and an Honorary Research Fellow at the Digital Studio of the University of Melbourne. Most recently, she was appointed to the Associate Professor position in the Department of Media at the National Research University “Higher School of Economics” in Moscow, Russia. She pursues her career in the field of digital humanities focusing on development of new computational methods to study museums as important players in creative economy and actors of soft power. Dr Grincheva is also a Lead CI and Conceptual Designer of the award-winning digital mapping system Museum Soft Power Map. She is holder of numerous academic awards and fellowships, including Fulbright (2007–2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013), SOROS (2013–2014) and others. She has successfully implemented a number of research projects on new forms of contemporary diplomacy developed by the largest internationally recognized museums in North America, Europe and Asia-Pacific. Her publication profile includes over 30 research articles, book chapters and reports published in prominent academic outlets. The most recent publications are two monographs: Global Trends in Museum Diplomacy (Routledge: 2019) and Museum Diplomacy in the Digital Age (Routledge: 2020).