Seb Chan is Chief Experience Officer at the Australian Centre for the Moving Image/ACMI in Melbourne. He is responsible for the Experience & Engagement division of the museum gently guiding teams responsible for visitor experience, marketing, brand & communication design, digital products, ICT, as well as the museum’s collections, digitisation & digital preservation programs. ACMI has undergone a $40m multi-year renewal as Australia’s national museum of screen culture. Comprising an architectural, technological and programmatic transformation the museum has now reopened with new galleries, new education and preservation labs, and a new brand. ACMI is a true multi-platform museum both in the centre of Melbourne and across the internet. Prior to this he led the digital renewal and transformation of the Cooper Hewitt Smithsonian Design Museum in New York (2011-2015). At the Cooper Hewitt he also led experiments in the acquisition of digital design including the first ‘App’ to enter the Smithsonian’s permanent collection. Prior to this he drove the Powerhouse Museum’s pioneering work in open access, mass collaboration and digital experience during the 2000s. He has also worked as a museum consultant with institutions across North America, Europe and Asia. His work has won awards from American Alliance of Museums, One Club, D&AD, Fast Company and Core77. He is an Adjunct Professor, School of Media and Communications, in the College of Design and Social Context at RMIT, and is a member of the international advisory board of Art Science Museum (Singapore), and is a board member of Diversity Arts Australia. He is an alumni of University of NSW, the Getty Leadership Institute and Salzburg Global Seminar, and also leads a parallel life in digital art, writing, and electronic music.