alex mayhew
Creative Director of Impossible Things
Art Gallery of Ontario
Alex Mayhew

As a concept designer, developer, producer, and team leader Alex has established himself as an internationally-renowned creator of highly innovative, magical and memorable interactive experiences.rnFrom multi-award winning Ceremony of Innocence created for Peter Gabriel’s Real World, tornBeethovenʼs Hair, and Time Tremors created with Xenophile Media, to his work with MIT andrnthe British Royal Shakespeare Company, Alex continues to lead creative, programming and technologyteams to innovate category-defining projects across different delivery channels including web,mobile, location-specific, TV, game, book, theatre, film and performance form to make both educational and entertainment-led experiences.rnAlex combines poetic and aesthetic approaches to user engagement in digital media that blendrngameplay with magical worlds to create unique media-based experiences. Alex has also workedrnwith internationally recognised artists such as Peter Greenway, Nick Bantock, Brian Froud and has enjoyed a continuing collaborative relationship with Peter Gabriel.rnrnHe worked closely with Xenophile Media on a number of projects including the creation, development, financing and production of Time Tremors, a Emmy nominated transmedia project that includes four mobile apps, numerous websites and an international TV series. In 2017 he launched ReBlink, a mobile-based experience at the Art Gallery of Ontario, that refreshes and re-imagines the traditional gallery viewing experience through augmented reality. The show has been extended an additional four months due to popular demand, and has been a hit with art connoisseurs and art newbies alike appealing to all generations.rnrnAlex has presented his creative and strategic philosophies and work at countless international conferences, festivals, companies, universities, and research institutions. His work has been exhibited, taught and written about both by press and academic institutions worldwide.