Associate Professor, Sociology Dept., Oporto University. Director of Digital Media Doctoral Program, University of Porto. rnHis maintaining a dual career focusing simultaneously on research and on audiovisual contents production. His primary research interests are in Public Understanding of Science, Science Documentary and Digital Divide. Has been involved in several research projects both at an European level as well as at a national level, those projects evolve around the issues of “Media” representation of science; Raising public awareness of science and Science literacy. The two most recent projects he has coordinated are “Art and mobile media in health literacy: obesity prevention in adolescence”, Fundação Gulbenkian (2013) and Clima@EduMedia – Climate Change: learning through the school media, EEA grants (2014-2016).