Yi Ting Chen is a PhD candidate at Taiwan’s National Cheng Kung University with over seven years of experience in digital media technologies, and Internet data mining and analytics. He currently serves as Curatorial Assistant at The National Museum of Natural Science in Taiwan. He is responsible for online digital marketing including multimedia strategies and website management to present quality exhibitions and to optimize museum visitor experiences. In addition, Mr. Chen explores statistical and mathematical data and transforms raw data into visualize interfaces. By adopting this process, he is able to present insightful reports to solve issues and influence business decision-making for the museum.