Alex Espinós

Alex Espinós founded LaMagnética in 2009, a Barcelona-based online consulting agency that works mainly for museums and tourism. We focus on Digital Strategy, Social Network Analysis, website Analytics and Competitive Intelligence.

Alex studied Philosophy and Mathematics at the University of Barcelona, where he completed the doctoral courses in Logic and Philosophy of Language. During four years he worked as a researcher and assistant professor at the University of Barcelona. He also teaches in several postgraduate programs.

He has led digital projects for the Gala-Salvador Dalí Foundation, the Baltimore Museum of Art, La Caixa Foundation, Barcelona’s Centre for Contemporary Culture (CCCB), Barcelona’s Maritime Museum (MMB), the National Art Museum of Catalonia (MNAC) and the Museum of Contemporary Art of Barcelona (MACBA), among others.

The research we have presented at Museums and the Web from 2014 to 2016 is part of our interdisciplinary research to apply advanced mathematical and data science techniques to understand people’s behavior on Social Networks, and to translate this knowledge in order to design more effective data-oriented online strategies. Previous to that we applied a similar line of research to SEO, the major traffic source in most museums.