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Communication professional working in the arts and culture sector. Social media, community management, business strategy for cultural organisations.

My research "Museums in Social Media" conducted as part of master thesis studies the audiences of three arts and culture museums in Copenhagen, Denmark from the viewpoint of arts marketing and communication. I collaborated with The National Gallery of Denmark, The National Museum of Denmark, and The David Collection to study their Facebook audiences and understand what motivates them to connect with museums on social media.