Traci Sym
Experience Design Director
Skylab Architecture

Traci designs experiences that create emotive connections between spaces and the people that occupy and interact within them. She began her academic and professional career in the performing arts, falling in love with the potential for story to influence behavior and community. Traci frequently acts as a connector between practices and disciplines. She designs places and moments- creating connections between infrastructure and use. She focuses on the emotional impact of the work on the people who will encounter it. As the Experience Design Director at Second Story, Traci directed the development of significant permanent exhibitions at major institutions in North America, has directed large-scale interactive design projects, and previously spent half a decade designing and producing multimedia installations, exhibits and productions for the United States Holocaust Memorial Museum in Washington DC. Traci is an award winning designer who has lectured across North America and in Europe, and has published on the web and in print. Traci has a BA in Theatre Arts and Literature from the University of North Carolina at Wilmington, and studied at the Royal Academy of Dramatic Art in London. She is currently the Experience Design Director at Skylab Architecture. rn