MW2015 Workshop: Introduction to analytics | April 8th 1.30 to 4.30 pm
Sebastian Chan, Cooper Hewitt, Smithsonian Design Museum, USA
With the new complexities of a ‘web presence’ rather than just a ‘web site’, museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
This ever popular and intensive MW workshop looks in detail at best practices for web analytics using Google Analytics and a range of other tools. Participants will learn how to bake in analytics when designing and building digital projects, and how to ensure that useful reports are able to be generated and insights learned. Expect to spend time examining your own institution’s web statistics and come to new understandings that will affect how you change and adjust your content, UX and UI, as well as your marketing and content strategy efforts.