[colleft]From September 16-19, MW brings leaders in innovation and technology for cultural heritage from the MW community to the bi-annual Chinese Museums Association conference in ChengDu, China.

Following the CMA conference, the MW team will run full-day workshops at the Shanghai University Museum and at Wuhan University on September 21 and 22.

The MWA2016 program includes:

September 17, 10-11:30am: TourML Summit

An introduction to TourML, the mobile content standard developed by the IMA Lab to enable users of TourML and content management systems, kiosks, and mobile applications to speak a common language and share content across disparate platforms and technologies. Rob Stein, founder of the TourML initiative, will lead the conversation with Vincent Roirand, CEO of Mazedia, who implement TourML extensively in their Wezit middleware offerings.

Places in this meeting are limited so RSVP to reserve your see! Free of charge to CMA attendees. This session will also be live streamed by Chengdu Broadcasting, Weibo, and HongBo.net.

September 18: Talks on Social Media in Museums

Talks in the September 18 social media day of the CMA program include:

• Connecting the Museum Collection with the Audience via a Participatory App, Conxa Rodà, Head of Strategy, Innovation and Digital Transformation at the Museu Nacional d’Art de Catalunya,
• When Social Media Met Museum Publishing (and everything changed), Susan Chun, Chief Content Officer at the Museum of Contemporary Art Chicago
• From Headphones to Microphones: Mobile Social Media in the Age of the Citizen, Nancy Proctor, MW Co-chair and Executive Director of the MuseWeb Foundation
• Mobile is Social Media: Why you shouldn’t invest in mobile technology for your museum, Alex Palin, Business Development Director of izi.TRAVEL
• Technology is Cool. Content is King, Paul Burke, CEO of Guru

Meet them on the MW booth in the CMA Expo Hall September 16-19!

September 21 and 22: Shanghai and Wuhan

Museums in the Smart City

Technology provides cultural institutions with the tools not just to enhance engagement and the experiences of their visitors, but also to connect with communities and new audiences globally. This day of talks offers a variety of perspectives on the future of the “smart museum,” from content strategy, to accessibility, to technologies and practices that position the museum and its collection as a platform for learning and the co-creation of culture.

• Content Strategy for Museums, Conxa Rodà, Head of Strategy, Innovation and Digital Transformation at the Museu Nacional d’Art de Catalunya
• Making the Museum Accessible, Susan Chun, Chief Content Officer at the Museum of Contemporary Art Chicago
• Network effects: Connecting Museums with Communities, Nancy Proctor, MW Co-chair and Executive Director of the MuseWeb Foundation
• Mobile Culture in the Smart City: The “Big Data” Perspective, Alex Tourski, CEO of izi.TRAVEL

MWA2016 has been made possible thanks to the generosity of the Chinese Museums Association, Hongbo Cultural Promotions and Services, Shanghai University, Shanghai University Museum, the Museums and New Tech Journal, the Wonders Group, Wuhan University, izi.TRAVEL and Guru.
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[colright]2016年9月16-19日，为了文化遗产的传承和保护，MW将带领团队中科技与创新领域的领导人参加今年在中国成都举办的两年一次的第七届中国博物馆及相关产品与技术博览会。
在中国成都第七届中国博物馆及相关产品与技术博览会顺利结束后，MW团队将分别在9月21日和9月22日，在上海大学和武汉大学开展全天研讨会。

MWA2016会议项目包括：

2016年9月17 日，早上10点-11：30，TourML高峰会议

TourML简介：TourML是由印第安纳州立美术馆实验室研发的移动内容标准，其通过授予TourML使用者目录管理系统，信息服务亭和移动应用程序的权利达到使用通用语言和从完全不同的平台和科技中互相分享内容。作为TourML的创始人，罗伯 斯坦先生会带头演讲。

会议位置有限，所以请尽快预约吧！中国博协会员可免费参加，此次会议将通过成都广播电视台，微博，弘博网等现场直播。
9月18日：关于博物馆中的社交媒体的运用

9月18日，中国成都第七届中国博物馆及相关产品与技术博览会论坛演讲人有：

康夏·罗达：西班牙巴塞罗那市加泰罗尼亚国家艺术博物馆 策略，创新和数字变革总监
苏珊·秦： 芝加哥现代艺术博物馆首席内容官COO
南希·普罗科特：MW 联合主席和MuseWeb基金会的执行董事
亚里克斯·图尔斯基: izi. TRAVEL公司首席执政官CEO
保罗·伯克： Guru公司首席执政CEO

9月16-19日期间，请大家来中国成都第七届中国博物馆及相关产品与技术博览会MW的展位和演讲人见面吧！

MWA2016能够顺利成行，得到了以下协会和公司的大力支持与赞助：

中国博物馆协会, 弘博网, 上海大学, 上海大学博物馆, 博物馆 新科技, 万达信息股份有限公司, 武汉大学, izi.TRAVEL公司, Guru公司[endcolright]